I Choose What I Use are not your regular natural and organic beauty experience. We are 100% vegan and a good dollop of fair trade too. Always cruelty free. We carefully source our skin care, hair care and beauty products to ensure they meet our exacting criteria.
Why did we do this? Because we believe that beauty doesn’t have to be ugly!
I Choose What I Use firmly believe that beauty doesn’t have to be ugly.
We carefully investigate all brands and their products to ensure that they meet our strict criteria before deciding whether to add them to our website. Definitely no petrochemical by-products, SLS/SLES or parabens.
Our packaging is all recycled, recyclable, degradable or bio-degradable though that doesn’t mean your parcel doesn’t look nice when it arrives!