Melvita City Bee’s Apiary Installation in Covent Garden
French organic beauty brand puts nature at heart with every endeavor and to celebrate Earth Month and the launch of The Melvita Foundation, Melvita are bringing nature to the city with the installation of an apiary above the London flagship store in Covent Garden, to help protect the declining bee population.
Melvita, which means ‘Honey and Life’, was developed in France almost 30 years ago by a beekeeper, Bernard Chevilliat, who used the honey from his hives to create Melvita natural and organic beauty products. Melvita is regarded as the pioneer of organic beauty in France with over 300 products in its top-to-toe beauty range. The Melvita Foundation is the culmination of years of work and commitment of the brand founder, Bernard Chevilliat, to protecting the environment and bee populations around the world.
In order to demonstrate Melvita’s commitment to bee populations worldwide, the UK based team have engaged ‘Capital Bee’s’ Camilla Goddard to install hives on the roof of the Covent Garden store.
The Melvita City Apiary, which consists initially of two hives, is being installed during Earth Month on the 6th April, as a permanent fixture on the St Martin’s Courtyard roof garden in Covent Garden.
Earth Day Celebration – The Melvita Bee Workshop
To celebrate Earth Day on 22nd April, Melvita will be holding a Bee Workshop in the St Martin’s Courtyard store from 1pm – 4pm. The Melvita Bee Workshop will celebrate the installation of the Melvita City Apiary and will encourage customers and the local community to learn about protecting bees.
Anyone can drop by on 22nd April for free honey tasting and to get an up close and personal view of some bees through a glass observation hive. Camilla Goodard from Capital Bee and Mikey Tomkins, a beekeeper from Sustain Capital Bee Project, will be present to answer questions and talk through ways in which people can get involved in beekeeping, while also offering tips on bee friendly plants that everyone can have at home. Kids are encouraged to visit and learn about the declining bee population and enjoy free face painting, and Melvita beauty therapists will be offering free hand massages all day.
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