Vegan Laundry Powder Wins Award
The VegFest Awards are the only vegan awards that are voted for by consumers online, and as such have become the most coveted awards in vegan circles today as they genuinely reflect consumers’ experience. Increasingly, consumers are actively seeking out vegan products. Many thousands of people voted this year for 110 different vegan businesses, products, people and organisations, with 11 categories and 10 nominees in each.
A new category for 2011 was ‘Best Vegan Household Product’. The results were announced on 29th May 2001 at VegFest 2011 in Bristol and the Winner of this category was ECOS Laundry Liquid from Earth Friendly Products.
ECOS is Earth Friendly Products popular, very concentrated laundry detergent made from natural plant extracts with a built-in coconut-based fabric softener. ECOS cleans very effectively, leaving clothes soft. It is delicately fragranced with essential oils and herbs, available in magnolia and lily, organic lavender, organic lemongrass, fragrance free and baby laundry (organic camomile and lavender). ECOS has a gentle cleaning action that protects clothes and is kind to sensitive skin.
Earth Friendly developed ultra concentrated laundry liquid well in advance of high profile competitors when they launched ECOS Laundry Liquid some 20 years ago. In fact they went one step further than any other laundry product by including a fabric softener in the formulation. ECOS has always saved plastic bottles, water, storage and transport and Earth Friendly pass on these savings to the customer to give a very competitive price per wash. A founding principle of the Earth Friendly Products range is that they should be vegan, with no animal testing and no animal ingredients. As validation of this Earth Friendly Products are registered with the Vegan Society, PETA and meets Buav’s Humane Household Products Standard (HHPS).
‘We are delighted that ECOS Laundry Liquid has won the VegFest 2011 Award for Best Vegan Household Product. This follows Natural Lifestyle Magazine’s ‘Best Eco/Household Product of 2010’ award. As both awards are voted for by consumers we are especially gratified to receive this resounding vote of support and really appreciate the fact that people took the time to vote. ECOS Laundry Liquid is now the best selling green laundry liquid worldwide due to its combination of effectiveness, value and green and ethical credentials. We hope that these awards will encourage more consumers to give ECOS a try and join our loyal and growing customer base around the world.’ said Matthew Clark of Natural Eco Trading, UK Distributor of Earth Friendly Products.
ECOS Laundry Liquid is available in the following 4 sizes: 591ml (20wash), 1.48L (50 wash), 2.96L (100wash), 18.9L refill drum (640 wash)
Earth Friendly Products are stocked at independent health food stores, farm shops, selected Holland and Barrett stores, department stores and on-line retailers.
For more information please visit Green Brands